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How to get your first 1000 followers on Pinterest

Pinterest creates a distinction between individual users and business users. You can switch your individual account to a business account at any time and then enjoy features like rich pins, customized Pin It buttons and widgets, and more.

Step one: FILLING OUT YOUR PROFILE

Once again, to succeed, and get noticed by those who would potentially follow you, you must fill out and complete the settings and forms in your account.

In Account Settings, you must FILL OUT the following:

  • Email
  • Business type
  • Contact name
  • Business name
  • Profile picture
  • Custom username and vanity URL
  • About section
  • Location
  • Website
  • Connected social networks
  • For the website, Pinterest can step you through verification options that will help with their Rich Pins services as well as add a verified icon to the website on your profile, which may give potential followers more confidence in following you.

Additionally, when you connect another social network like Twitter and Facebook, a small icon appears in your profile header as well, giving potential followers another way of getting a bit more info about you.

Step two: Share a link to your profile via other networks and via email

Publish an update on Twitter or Facebook with a link to your Pinterest page. Share your new page with your email list. REMEMBER, Share, Share, Share! Let people know that you now are on Pinterest!

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Step three: Include a Pinterest button on your website or blog

Pinterest offers five different styles of buttons and widgets that you can place on your website.

  • Pin It button
  • Follow button
  • Pin widget
  • Profile widget
  • Board widget

The Pin It button is helpful for getting the content on your website more traction on Pinterest. There are also some helpful WordPress plugins that can help add Pinterest functionality.

If you’re interested in boosting your followers, something more akin to the Follow button or the Profile and Board widgets might come in handy.

The Follow button is super simple. Enter your Pinterest URL and your full name, and build the button. You get an HTML code to place wherever you’d like the button to appear.

The Profile and Board widgets let you display an interactive preview of all your pins or just the pins from a particular board. You can choose the layout size—square, sidebar, header, or custom.

Step four: Follow the boards of your competitors’ followers

Matthew Barby has a number of neat strategies for getting more initial followers on various social networks. Here’s a strategy that he tested with great success for Pinterest:

  1. Find a selection of your competitors’ Pinterest pages and click on their followers.
  2. Go through and follow around 50-100 of their followers’ boards each day (do this for around 2 weeks). You can also search for users based on hashtags relevant to your niche.
  3. Now create between 5 and 10 boards of your own that span across a range of different topics. Each week, you should aim to create another 3-4 boards.
  4. Pin as much content from your website as possible into a selection of your different boards. Add long descriptions to each pin with 2-4 hashtags. Try to space this out – don’t pin too many things at one time or you’ll flood everyone’s feeds. Try to stick to no more than 10-15 pins in an hour.
  5. Now, on a daily basis, go through your feed and repin around 10 pins onto your different boards – do this twice a day.

Summary

  • Fill out your profile completely
  • Share a link to your profile
  • Include a Pinterest button on your site
  • Follow the boards of your competitors’ followers
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